Culture in Action: Connecting with Upper Management to Bring Values to Life

“Culture eats strategy for breakfast.” ~ Peter Drucker

Research shows that more than 70% of North American senior leaders recognize
culture as a key driver of organizational success. Yet knowing culture matters and
actually living it are two very different things.

Work culture is simply “how things are done around here.” It’s the shared attitudes,
beliefs, and behaviors that shape how employees interact with one another, with
leadership, and with customers. Most organizations clearly state what they stand for
through mission statements, value statements, and employee handbooks. These
documents outline the what and why.

The how is where leadership at every level matters most.

Middle and frontline leaders are responsible for turning stated values into everyday
actions. How you show up, lead meetings, respond to challenges, and serve customers
either reinforces or erodes the culture your organization claims to value. As Simon
Sinek reminds us, “Customers will never love a company until the employees love it
first.”

Leadership is not a title—it’s a daily practice. In fact, research suggests that up to 70%
of an employee’s experience at work is shaped by their direct manager. That means you
are the energy, driver, and owner of the culture in your area. Your behavior sets the
tone, but don’t just rely on your personality, find ways to continue to promote the growth
culture you desire. I am working on a growth culture now and I use my behaviors,
videos, speakers, training, standards and day-to-day interaction to build this positive
culture.

Building a strong culture requires consistent communication, recognition, guidance,
being intentional and connection. Teams thrive when people feel seen, supported, and
clear on what it means to truly be a team. As you experiment with new ways to engage
your employees—whether through off-site visits, learning opportunities, or guest
speakers—share those wins with upper management. Visibility reinforces alignment and
builds trust.

Culture will look different everywhere, but growth is the desired outcome. So, ask
yourself: What is one thing you did this week to strengthen and grow your culture?
Celebrate it, share it, and keep growing where you are planted.

Jeff